Marketing Research Interview Questions and Answers

20+ TOP Marketing Research Interview Questions and Answers

Marketing Research Interview Questions
Marketing Research Interview Questions

1. What is market research? How can a company benefit from it?
The systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization is marketing research. Marketing research is an input for making better and informed decisions.

2. What are the various steps involved in market research?
The steps involved in the market research process include: defining the problem and research objectives; developing the research plan; implementing the research plan and interpreting and reporting the findings.

3. What tools do you use for market research?
Tools of market research include commercial data sources, online databases and Internet data sources, observational research, survey research, experimental research, focus group interviewing, and in-depth interviewing.

4. What do you know about market intelligence?
Marketing intelligence is the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment. A marketing intelligence system gathers, analyzes and distributes information about the company’s competitive technological, customer, economic, social, political and regulatory environments. Its goal is to improve strategic decision-making, assess and track competitors’ actions and provide early warning of opportunities and threats.
5. Differentiate between primary and secondary data?
Primary data is the information collected for the specific purpose at hand whereas, Secondary data is the information that already exists somewhere, having been collected for another purpose.
The primary data is comparatively more reliable as the information collected for the problem in hand is relevant, accurate and sufficient.

6. What are the ingredients of secondary research?
Secondary data consist of information that already exists somewhere, having been collected for another purpose. Secondary research is a good starting point and often helps to define problems and research objectives. In most cases the company must also collect primary data.

7. What Is Photo Editing?
The photographs affecting negatively to the public sentiment and psychology should be avoided. Thus before publishing a photograph in any media it needs to be edited, whether the photo has some massage to public and should consider the public interest.

8. What Is The Purpose Of Vrrp?
Virtual Router Redundancy Protocol (VRRP) is a non-proprietary redundancy protocol described in RFC 3768 designed to increase the availability of the default gateway servicing hosts on the same subnet. This increased reliability is achieved by advertising a “virtual router” (an abstract representation of master and backup routers acting as a group) as a default gateway to the host(s) instead of one physical router. Two or more physical routers are then configured to stand for the virtual router, with only one doing the actual routing at any given time.

If the current physical router that is routing the data on behalf of the virtual router fails, an arrangement is made for another physical router to automatically replace it. The physical router that is currently forwarding data on behalf of the virtual router is called the master router. Physical routers standing by to take over from the master router in case something goes wrong are called backup routers.

9. How Does One Come Up With Professionally Made Marketing Materials?
Have a clear vision of your target market and carefully assess the products you are offering. The advertising materials have to communicate effectively who you are and what you offer.

10. How Can You Launch A Marketing Campaign On A Shoestring Budget?
Word-of-mouth is the key.

11. How Can You Use Word-of-mouth As A Marketing Tool?
You can generate it by offering a new, good quality and unique product or service that is reasonably prices.

12. List The Applications Of Bluetooth?
► Bluetooth is wireless control of communication between a cell phone and a hands free headset or car kit. This is the most popular use.
► Wireless networking between PCs in a confined space and where little bandwidth is required.
► Wireless communications with PC input devices such as mouse and keyboards and output devices such as printers.
► Transfer of files between devices via OBEX.
► Transfer of contact details, calendar appointments, and reminders between devices via OBEX.
► Replacement of traditional wired serial communications in test equipment, GPS receivers and medical equipment.
► For remote controls where infrared was traditionally used.
► Sending small advertisements from Bluetooth enabled advertising hoardings to other, discoverable, Bluetooth devices.
► Wireless control of a games console, Nintendo’s Wii and Sony’s PlayStation 3 will both use Bluetooth technology for their wireless controllers.
► Ending commands and software to the upcoming LEGO Mindstorms NXT instead of infrared

13. What Is Different Between Advertisements And Sales?
Advertisement-means creating awareness about the product to the world.
Sales-means make available that product in the market for using it by the consumers for an exchange of monitory value.

14. What Is The Truth Involved In Advertising Rules Which Applies To Advertisers?
Advertisers should always ensure the following is kept in mind before advertising.
Advertising must always be highly truthful non-deceptive.
Ads should be a fair deal.
Advertisers should always keep backups on the claims and have evidence for their advertising.

15. What Are The Evidences One Should Hold For The Claims They Get On The Ads They Put Up?
Whenever company runs an ad it should have a reasonable basis for the claims they get, which is the evidences for the claims that they receive. These claims must be healthy and safe claims and which has a competent and scientific evidences that is evaluated by qualified people and can be reviewed, modified, and can make additions to it.

16. What Do You If You Run Out Of Ideas For New Ad?
One should always be creative when you are in advertising field. When you are running out of ideas refer internet, forums, open source ad sense, and blogs, advanced search engine options, use various communication groups, and approach them for to get ideas.

17. What Is The Main Cause For Advertisement To Be Deceptive?
An ad is deceptive when it omits any information or contains any wrong statement. As it is likely to mislead the customers who will be reacting reasonably under various circumstances and which will help the customer to analyze and decide whether to buy or use the product.

18. Letter From Satisfied Customers Are Enough To Substantiate Claims.
No, these letters usually signifies as a healthy and safely claims which required objective claims and evaluations.

19. What Kinds Of Penalties Are Involved Against A Company That Runs A Deceptive Ad?
Penalties are considered on the nature of violation the company has done by using a deceptive ad.
Usually penalties could be as follow:

Civil penalties
Cease and desist orders
Consumer redress
Monetary compensation

20. What Makes An Advertisement Unfair?
If it is likely to cause a substantial injury to the customer, which consumer cannot avoid. If it not beneficial to the customer

Frequently Asked Marketing Research Interview Questions